Comments on: The Rules of Twitter AND Cricket http://cientifica.eu/blog/2009/03/the-rules-of-twitter-and-cricket/ Taking The Rational View of Nanotechnologies Since 2000 Wed, 25 Jan 2012 15:55:05 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ruth Seeley http://cientifica.eu/blog/2009/03/the-rules-of-twitter-and-cricket/#comment-1466 Ruth Seeley Fri, 06 Mar 2009 15:07:39 +0000 http://cientifica.eu/blog/?p=984#comment-1466 Finally I understand cricket! Thank you so much. One point Howard raised that hasn't been taken up by anyone to date is the fact that the story is now floating around on digg with no one of substance commenting on the inappropriateness of the headline. While we still have mainstream media with us, it's important to remember that the journalist doesn't write the headline - that's slapped on later by copy editors, sub editors, section editors, etc., usually long after the reporter has left the building. I think it's important, when there's a disconnect between the headline and the body of the article - to make it clear there's misrepresentation going on. Even after three years of working in a newsroom I'm not clear why the writers don't get to do the headlines themselves. I think it's because it's believed they don't understand the marketing process involved in selling newspapers. Finally I understand cricket! Thank you so much. One point Howard raised that hasn’t been taken up by anyone to date is the fact that the story is now floating around on digg with no one of substance commenting on the inappropriateness of the headline.

While we still have mainstream media with us, it’s important to remember that the journalist doesn’t write the headline – that’s slapped on later by copy editors, sub editors, section editors, etc., usually long after the reporter has left the building. I think it’s important, when there’s a disconnect between the headline and the body of the article – to make it clear there’s misrepresentation going on. Even after three years of working in a newsroom I’m not clear why the writers don’t get to do the headlines themselves. I think it’s because it’s believed they don’t understand the marketing process involved in selling newspapers.

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